01 Portfolio & pitch deck

Carrot Soft

We help businesses get found, chosen and remembered

SEO, AI engine optimization (AEO), social media management and digital marketing, with the websites to back it up.

  • Based in London
  • Clients in the UK & Saudi Arabia
  • hello@carrotsoft.uk

02 The challenge

Customers now find businesses in three places

They search

On Google Search and Google Maps, for what they need and who is nearby.

They ask AI

ChatGPT, Gemini, Perplexity and Google’s AI Overviews, and the answer names a handful of businesses.

They scroll

Instagram, TikTok, Snapchat and Facebook, where they discover brands and decide who to trust.

Being strong in all three takes skills most small businesses can’t hire.

Big agencies charge beyond their reach, and separate freelancers don’t work as one team. That’s the gap Carrot Soft fills.

03 What we do

Everything you need to be found online, under one roof

Four services we lead with, and two that make sure your website is ready for the customers they bring.

SEO

Search Engine Optimization

Rank higher on Google and Google Maps with technical fixes, helpful content and local search.

AEO

AI Engine Optimization

Be the business ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews recommend.

Social Media Management

Strategy, content and community management that grow your audience on every platform.

Digital Marketing

Paid ads, email and analytics that turn attention into enquiries and sales.

Web Design & Development

Fast, mobile-first websites with SEO and AEO built in from day one.

Hosting & Website Management

Secure hosting, updates, backups and changes, all handled for you.

04 Why Carrot Soft

What makes us different

One team, one plan

SEO, AEO, social media and your website, planned together so every channel pulls the same way.

Ready for AI search

We optimise for the answers in ChatGPT, Gemini, Perplexity and AI Overviews, not only for Google’s links.

We build what we market

We design, build and run our own software and websites, so site fixes happen in-house, fast.

Food & hospitality know-how

Most of our clients are restaurants, takeaways and sweet shops, and we built food safety software for UK retailers.

Honest and transparent

No ranking guarantees, no bought links, and a plain-English report every month.

Affordable, and global

Agency quality at small-business prices, for clients in the UK, Saudi Arabia and beyond.

05 Our expertise

How we get you found, and recommended

Google builds its AI features on the same systems that rank its search results. So we work in this order:

  1. 1

    Rank

    A fast, healthy website and the right content for the searches that matter.

  2. 2

    Be the answer

    Clear pages that answer customers’ real questions, in words an AI can quote.

  3. 3

    Be trusted

    The same details everywhere, genuine reviews, and mentions on sites AI relies on.

Skills on the team

  • Technical SEO
  • Local SEO & Google Business Profile
  • Keyword & competitor research
  • Content & copywriting
  • Structured data (schema.org)
  • AI visibility tracking
  • Social content & community
  • Paid social
  • Google Ads
  • Email marketing
  • Google Analytics 4 & Search Console
  • Web design
  • Laravel & PHP
  • Progressive web apps
  • Hosting & security

Source for the approach: Google Search Central, “Optimizing your website for generative AI features on Google Search”.

06 Industries & markets

Industries and markets we know

Food & hospitality

Restaurants, takeaways, cafés, sweet shops and juice bars.

Food retail & compliance

We built DDMS for UK food retailers’ due diligence under the Food Safety Act 1990.

Restaurant operations

Portal, our restaurant management system, runs for Penang City UK.

Local services

Laundries and local businesses that need to be found nearby.

United Kingdom

Based in London. Local SEO and social media for businesses across the UK.

Saudi Arabia

Clients including Sara Sweets, managed remotely by the same team.

Worldwide

We work remotely with growing businesses anywhere.

07 Experience

Brands we grow, from London to Saudi Arabia

Founded
2024
Client brands
12
Countries: United Kingdom & Saudi Arabia
2
Products built in‑house
4
Sara Sweets Saudi Arabia Snow Laundry Selekt Chicken Archway Mega Laundry Penang City UK Habibi Camden Budgens Oishii Sushi House of Dishes Juvel Forequarter Lena Lu

08 Case study: DDMS

DDMS - Due Diligence Management System
Food safety compliance Built in-house

DDMS: due diligence for UK food retailers

Food retailers must show they took every reasonable precaution to keep food safe. DDMS replaces paper checklists with a mobile-first app that builds that record under the Food Safety Act 1990, check by check.

  • Temperature checks with automated alerts
  • Date code, price accuracy and scale checks
  • Delivery records and fresh food quality checklists
  • Installs on any phone; critical checks work offline
  • Five user roles and a complete audit trail
Built with PHPMySQLTailwind CSSProgressive Web App

09 More of our work

We build software too

The same team that runs your marketing builds and looks after websites and apps, including our own products.

Teamtrack & Planday - Time & Attendance & Project Management
Workforce

Teamtrack & Planday

Time and attendance with project management, built in-house.

10 How we work

A clear plan, steady delivery, reports you can understand

  1. 1

    Discovery

    We review your website, search and AI visibility, social channels and competitors.

  2. 2

    Strategy

    A clear plan with goals, timelines and costs, agreed before we start.

  3. 3

    Delivery

    We optimise, create, publish and manage, with regular updates.

  4. 4

    Report & grow

    Monthly reports, then we build on what works.

Every month, you see:

  • Rankings & traffic
  • Local visibility
  • AI visibility
  • Enquiries & sales

11 Packages

Packages that grow with you

Every quote is clear before we start, so you know exactly what you are paying for.

Quoted in £ GBP, SAR or $ USD

Start

Get found · One location getting started online

Custom quote

  • Local SEO and Google Business Profile
  • Technical SEO health check and fixes
  • AEO foundations: structured data and consistent business details
  • Social media management on your main platform
  • Monthly plain-English report

Grow

Recommended

Get chosen · Businesses ready to grow

Custom quote

  • Everything in Start
  • Ongoing SEO: keywords, content and links
  • AEO: answer-first content and AI visibility tracking
  • Social media on the platforms your customers use
  • Community management, reviews and reputation

Lead

Stay ahead · Ambitious and multi-location brands

Custom quote

  • Everything in Grow
  • Paid social and Google Ads management
  • Email marketing and newsletters
  • Video and photography for your channels
  • Website hosting and management

Website design & build

One-off project · Mobile-first, fast, with SEO and AEO built in.

Custom quote

Hosting & website management

Monthly plan · Hosting, updates, security, backups and changes.

Custom quote

Get a quote

12 Next steps

Let’s get your business found

Book a free consultation. We’ll look at where you stand on Google, in AI answers and on social media, and what we’d do first.

  1. 1 Free consultation
  2. 2 Audit & plan
  3. 3 Clear quote
  4. 4 We get started
Book a Free Consultation Email Us
Carrot Soft
Email
hello@carrotsoft.uk
Website
carrotsoft.uk
Office
61 Upton Ln, London E7 9PB
Clients in
United Kingdom, Saudi Arabia and worldwide